Since then, the Marvel Cinematic Universe has earned well overВ $1.6 billion across IMAX screens globally, making it the highest grossing franchise in IMAX history. TodayвЂ™s announcement is the latest evolution in the storied relationship between IMAX and Marvel Studios, with audiences first entering the Marvel Cinematic Universe in IMAX in 2010. Disney+ is the first major streaming service that will elevate the at-home viewing experience with IMAX Enhanced, rewarding its subscribers with new ways to re-experience the Marvel Cinematic Universe and beyond. With IMAX Enhanced, IMAX and technology partner DTS will enable content that can be viewed in-home with the highest fidelity, which ensures that filmmakersвЂ™ creative intent is fully optimized for an IMAX-quality presentation. Marvel fans have long called for more of The IMAX Experience at home, and now with certain IMAX Enhanced features on Disney+, subscribers will get what they have been waiting for - additional image at home as intended by the incredible teams behind some of the worldвЂ™s most popular films. With IMAX Expanded Aspect Ratio, filmmakers can create a more immersive experience in theatres and now in the home, allowing audiences to see more of the action. IMAX is the worldвЂ™s most immersive canvas for filmmakers to bring their visions to audiences around the globe. вЂњDTS is proud to be an integral part of IMAX Enhanced and we are looking forward to unlocking more exciting technology for Disney+ subscribers in the future, which will include immersive IMAX signature sound by DTS.вЂќ вЂњWe are thrilled that fans of the MCU will soon have the opportunity to experience IMAXвЂ™s Expanded Aspect Ratio, in their own homes with the launch of IMAX Enhanced on Disney+,вЂќ said Jon Kirchner,В chief executive officer of Xperi. вЂњWeвЂ™re thrilled to create new value for Marvel fans and audiences on Disney+, and weвЂ™re looking forward to offering even more IMAX Enhanced functionality in the future.вЂќ вЂњDisney, Marvel Studios, and IMAX have collaborated for years to bring the worldвЂ™s most popular films to the big screen, and on Friday weвЂ™ll start to bring IMAX technology to subscribers with IMAX Enhanced viewing in the Disney+ app,вЂќ said Michael Paull, President of Disney+ and ESPN+. вЂњIMAX, Disney, and Marvel Studios are giving the fans what they want: the most immersive viewing experience throughout the life of a Marvel Studios film, from exclusive theatrical release to the library at-home where they can now watch the Avengers assembleВ with more picture than ever before.вЂќ вЂњFor more than a decade, IMAX has helped filmmakers take fans across the Marvel Cinematic Universe in theaters and now that epic journey crosses into a new world: the home,вЂќ said Rich Gelfond, CEO of IMAX. 2, Captain America: Civil War, Doctor Strange, Thor: Ragnarok, Black Panther, Avengers: Infinity War, Ant-Man and The Wasp, Captain Marvel, Avengers: Endgame, and Black WidowВ (content availability varies by region). The 13 titles available at launch include the Disney+ premiere of Marvel StudiosвЂ™ Shang-Chi and The Legend of The Ten RingsВ on November 12 thВ as well as other fan-favorite MCU movies like Iron Man, Guardians of the Galaxy, Guardians of the Galaxy Vol.

In the future, the collaboration will deliver even more enhanced audio and visual technology to Disney+, including immersive IMAX signature sound by DTS.IMAXвЂ™s Expanded Aspect Ratio is 1.90:1, which offers up to 26% more picture for select sequences вЂ“ meaning more of the action is visible on screen, just as the filmmakers intended.Subscribers will get more picture with IMAXвЂ™s Expanded Aspect Ratio across 13 Marvel titles вЂ“ all they need to do is hit play.The new collaboration was announced today byВ TheВ Walt Disney CompanyВ (NYSE:DIS), IMAX Corporation (NYSE:IMAX), and DTS, a wholly-owned subsidiary of Xperi Holding Corporation (Nasdaq: XPER). NEW YORK & LOS ANGELES вЂ“ NovemвЂ“В For the first time ever, fans will be able to stream some of their favorite Marvel titles in IMAXвЂ™s Expanded Aspect Ratio at home with IMAX Enhanced on Disney+, launching on November 12th as part of DisneyвЂ™s company-wide Disney+ Day global celebration. From Shang-Chi and The Legend of The Ten RingsВ to Iron Man, 13 Fan-Favorite Marvel Movies will be Available to Watch at Home in IMAXвЂ™s Expanded Aspect Ratio for the First Time Ever on Disney+ Day, November 12

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